109's
very own guidebook,proudly
presented to you
by Yolanda Chang!!!
VOL.8 CONTENTS
BACK NUMBER
English//
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 ROJITA has incorporated 'Pink' as a KEY COLOUR in the store layout, making
the store design more 'RETRO' and luxurious compared to before.
The apparel here are not only 'sweet-looking' , but also incorporates
the trendy 'classic mix', offering classic feminine designs in
its lines. Please don't accidentally use words such as 'princess-like'or
'cute'to describe ROJITA. Rather, ROJITA fashion can be described
as 'classic mature style with a touch of SWEETNESS!' This must
be noted for your future reference.
The theme for autumn and winter is 'Style Seeking Fashionista', which has included
the Trendy Classic Mix from the 60's & 70's. The designs here have boldly
utilized the Classic Mix to create a more innovative and creative style of dressing.
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Balloon
Blouse ¥7,245 (Tax included)
The lace around the sleeves of this blouse gives this blouse attitude and style.
Wear short pants or leggings below to increase the impact!! What's more, classic
and docile ensembles are very popular here at ROJITA. |
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 Compared
to the previous layout, the new shop design is more open, which
allows the shopper to get a rough idea of the items available from
the outside. The new shop floor has been designed in a way that
latently welcomes the customer's visit. Another characteristic
to note is the new carpet floor lining, giving the whole room a
luxurious finishing touch that shadows the luxurious EGOIST brand
image.
EGOIST is a brand that confidently displays and accentuates femininity.
SEXY?GLAMOUROUS, EGOIST's garments are both casual yet handsomely
mannish, at the same time giving off a hint of femaleness. The
girls at EGOIST are all terribly fashion conscious. They are trendy,
vigorous, vibrant and positively motivated.
The autumn/winter trend imitates the Francetic BIBA style popular amongst Hollywood
celebrities between 1940 and 1960.
Last but not least, 'EGOIST AUTUMN FAIR' starts from the 15th September. EGOIST has prepared 'Trendy Chained bags' to give away to customers who spend over 20,000
yen. Be sure to pay EGOIST a visit while stock lasts! |
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| Renewal/New
Open |
| EGOIST 4F |
TutuHA 4F NEW |
| ROJITA 5F |
Duras 5F |
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