109's
Very Own Guidebook,Proudly
Presented to you
by Mari & Eri
VOL.12 CONTENTS
BACK NUMBER
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 The trend at one
way is based on casual “Orange County” image with an edge, incorporating
a touch of ethnicity and femininity. The store is quite spacious,
and you will find lots of trendy items here. Vests and T-shirts
are very popular, as well as leopard-skin patterns and sweet-looking
T-shirts.
 I couldn’t help but notice
that some customers even brought along their kids with them to
shop! There is no doubt that these women are not only sensitive
to the ever-changing and ever-revolving fashion trends, they are
also women who have fun and who are aware of their true identities
as they collaborate with unique and original-designed garments.Store
Manager Suzuki San |
 The brand identity
for GOLDS infinity refers to ‘A MIX of elegant femininity and trend
essence’. GOLDS…
An assortment of “Things of Higher Value”, “Consistency”, “Sparkling& Fun
Items”. The ‘GOLDS’ part of the brand image refers to women who
blossom without limitation. There are lots of items and apparel
here that make you make you 1.5 times cuter. You will surely master
the art of ‘blind dates’ when you wear apparel from GOLDS infinity☆
 Amongst the spacious room, just above the store logo, there sits
a real deer. Her name is “Tama Chan”. The name means ‘GOLD COINS’
in Japanese, and she is an icon that further reinforces the brand-name.
The themes used in the design in the interior here are “Night of
the Castle” and “Light”. Immense impact is achieved through the
unique arrangement of the lights and mirrors that further portray
and emphasize the ‘GOLD’ concept, incorporating a fusion of conventional
and revolutionary values. Furthermore, the night image depicted
here is both sexy and gorgeous.
Store Manager Tamada San
“Elegant Casual × Trend Mix”
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 This store sells miscellaneous
products. You will find lots of cute items in this very spacious
store. Bags, accessories, pouches, sunglasses, point extensions,
hats, sandals, watches, umbrellas…you name it! A lot of customers
come here to buy presents. Sweets seem to be a popular choice as
they sell very well here. Now, allow me to introduce some cute
items.
  1.
Banana Charm
￥1,995（Tax included）
Look how real this banana looks! It is absolutely adorable. Have
fun with style by simply attaching it to your bag.
2. Desert Candles
Ice-cream ￥420（Tax included）/Cake ￥525（Tax included）
Birthday ￥367（Tax included）
Wow! Another split image of the real thing, this time, a delicious-looking
candle… Just incase you get confused, this cake and ice-cream are
not edible!
 3. Original
Pouch ￥1,260（Tax included）
aria fresca’s very own original pouch. It comes in 4 colours; red,
pink, water-blue and black. Roll-cake, tea set, rose designs…these
all make me feel like a real princess~
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A fusion of
‘mode’ and ‘sporty’. There is a good balance in sexiness
and sportiness. This sure is an evolutionary new style
to express a new and unexplored characteristic of femininity.
Shiny
accessories and trendy items fill the store. Overalls and
cardigans with lace are very popular this summer, and you
will find a wide range of bags with spangles in the magazines.
There appears to be a lot of black & white in the designs,
although, according to one spo, ‘check’ will be next in
line to set the trend. Many celebrities are big fans of
one spo, and you never know when you might bump into one
on your next visit… Store Manager Doi San