【SHIBUYA109 Fans give their shopping tips】

Have you ever wondered what shopping routes SHIBUYA109 Fans take when they visit SIBUYA109? It might be of no concern to you, and indeed so. What other people do might not directly involve you, but I am sure that their actions would be a good reference, wouldn’t you say so?
In the past, my information gathering adventures have allowed me to meet many different kinds of people. Most of SHIBUYA109’s customers are chirpy senior-high school/ university students and your conventional working girl. It also appears that many SHIBUYA109 Fans are from the rural areas. Not to mention that SHIBUYA109 is also very popular amongst foreigners in Japan, and visitors to Japan.
I have taken the liberty to interview 10 SHIBUYA109 Fans on their suggestions as to how to go about shopping inside SHIBUYA 109. Through these interviews, I was able to get a general guideline to smart shopping routes inside SHIBUYA109, and hence I will introduce the 2 examples that best represent the existing shopping route trends.

Case 1: SHIBUYA109 Fan A “Miss A”
・Vocational College Student.
・Shops at SHIBUYA109 twice a week.
・Hangs out with friends on the weekend around Shibuya, Harajuku, Shinjuku and Ikebukuro
・Likes live concerts, clubs, karaoke.
・Spends around ￥20,000 from her part-time job pay packet on clothes each month.
・Likes funky ladies’ casual style with some oomph.Miss A’s Typical Shopping Route: Casual browsing inside SHIBUYA109…
1. Enters the building from the main entrance on 1F, then heads for the ascending escalator for 2F.
2. ‘CECIL McBEE’ and the neighbouring ‘REVROSSA CLARITY’ on 2F are “MUST VISIT” stores.
3. Heads for 3F and checks out the latest fashion at ‘SHAKE SHAKE’, ‘LB-03’, ‘LastScene Girls’.
4. ‘DELYLE’ and ‘SWORD FISH’ on 4F, and ‘Duras’, ‘moussy’, ‘Majorena’ , ‘GALSVILLE’ on 5F are also highly recommended.
5. Advancing to 6F, ‘Ji-maxx’ and ‘COCOLULU’…then progressing to 7F.
Most of the shopping is done by the time Miss A reaches 7F, and so she then usually takes the lift down to 1F.
Here are some Spring items to “watch out” for from Miss A’s Recommended Stores:

A popular trench coat to keep an eye on at CECIL McBEE this season!
Again, you will find a wide variety of colours here this year.
It comes with an enamel belt, allowing you to wear it on different occasions！
Not only will you be able to show off your Ｘ-line curves,
I am sure that it will elicit your feminine side!

Embroidered Chiffon Dress　￥5,145（Tax included）
Colours: black, white, yellow

This is a casual dress in Bohemian Style, the trend of this season.
A great mixture of bright colours and embroidery I must say!
The hard-and-fast rule is to wear brown boots with it,
a perfect combination when you go shopping!
Ethnic style garments can be worn casually, so hurry in and try it out now~

Preppy Blazer　￥11,550（Tax included）
Preppy Jumper　￥6,930（Tax included）
Afghanistan Stole　￥2940（Tax included）

A sassy seeded-style blazer.
It will reshape the balance of your body proportion;
making the top-half of your body short and hence accentuating your long legs.
You simply wear it above a camisole or T-shirt.
Further increase the impact by
wearing this blazer with short pants and mini skirts.

Open Shoulder Long T-Shirt　￥6,195（Tax included）
Leopard Frill Dress　￥13,545（Tax included）
Choker　￥4,095（Tax included）
Necklace　￥7,560（Tax included）
Chain　￥6,195（Tax included）

Be an elegant lady and wear this ‘leopard frill dress’!
You will come across being leisurely and graceful as the chiffon material moves about with the wind.
What’s more, the attached lace will make you look mature.
Dare to take the challenge in posing as a veteran fashion-conscious female with a touch of wildness this spring?!

Embroidered Chiffon Dress　
￥7,245（Tax included）
Triple-Pocket Shoulder Bag　
￥5,985（Tax included）

The soft chiffon material brings out the girliness in you.
Embroidery around the chest and sleeve area are of Bohemian vogue.
I think the dress is quite a catch just by itself, don’t you?
A shoulder bag can give this dress a completely different look, which is just as trendy as the previous one.
White bags give the ‘refreshing-look’, something I would highly recommend for spring~